Purpose

Spread warmth across the globe by consistently serving superior quality and value-added teas through innovation.

To be one of the Top 4 companies in the tea beverage industry in the country, providing superior quality and enriching the lives of our consumers, trade partners, employees and society.

G – Growth for All (Stakeholders / Everyone)
A – Achievement of Excellence / Aim for Excellence
R – Responsible towards Customer, Consumer, Employee and Society
V – Inculcate virtues of Integrity, Team Work and Respect